Campaign theme 2026: Celebrating 10 years by Giving Loneliness A Voice
- Feb 19
- 2 min read
This year from 15-21 June, Loneliness Awareness Week celebrates its 10th anniversary.
In 2017, the campaign launched with the tagline Let’s Talk Loneliness. What began as a way to start the conversation has grown into a global movement - encouraging people of all ages to talk openly about loneliness and providing support for businesses, organisations, and community groups to bring people together to connect and raise awareness.
Now, we look back over 10 years with a tagline that celebrates what the campaign has achieved, while putting human experiences at the heart of the conversation: Giving loneliness a voice.
The theme behind the tagline
We are all likely to feel lonely at some point in our lives - during change, loss, transition, or even when we have lots of people around us and everything on the outside looks fine.
Loneliness Awareness Week exists to create long-term change so that everyone understands loneliness and feels able to talk about it.
The first step to talking about loneliness is accepting that what we are feeling is loneliness.
Acceptance recognises loneliness for what it is - a natural human emotion that is not pleasant to experience or feel - and empowers us to talk about loneliness without fear, shame, or stigma.
By giving loneliness a voice, acceptance can lead us to conversation - and conversation is connection.
A theme based on research
In 2025, Loneliness Awareness Week focused on reducing the stigma through the tagline Meeting Loneliness Together. As part of this campaign, Marmalade Trust carried out research into people’s experiences of loneliness and the barriers to talking about it.
The findings were striking: 82% of people said they have experienced loneliness yet 62% had never told anyone. Many shared that internalised stigma held them back, including:
feeling embarrassed (42%)
fear of being judged (29%)
feeling ashamed (26%)
When asked what would help them open up, 40% said feeling confident they wouldn’t be judged or labelled negatively.
By accepting loneliness, we help to remove the feelings of shame that are keeping it hidden.
Giving loneliness a voice - how to take part
By sharing real, human stories of loneliness - and the wonderful power of understanding and connection - together we can make people experiencing loneliness feel less alone.
Over the coming weeks and months we will be sharing more new and exciting plans for the campaign and how you can get involved.
At this early stage we are asking people to get involved in a variety of different ways:
💛 Sign up to support the campaign and get everything you need to take part
💛 Share stories and experiences on social media using #givinglonelinessavoice #lonelinessawarenessweek
💛 Promote the campaign to your networks - in newsletters and on websites
💛 Add your connection activities to the Connections Map
