
Making an impact
Loneliness Awareness Week 2025
About the campaign
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Launched by Marmalade Trust in 2017, Loneliness Awareness Week is a global campaign dedicated to raising awareness of loneliness and creating supportive communities by having open, honest conversations.
Loneliness is a feeling most of us will experience - but stigma stops us from talking about it and prevents us from facing it together. That’s why the campaign tagline for Loneliness Awareness Week 2025 was Meeting Loneliness Together. By talking about loneliness openly and meeting it together, we can reduce stigma and build more compassionate, connected communities.
Key findings
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We are immensely proud of, and grateful to, everyone who took part in the campaign — whether you hosted or attended a connection event, downloaded our learning resources, or started a conversation about loneliness online or in person, you helped make 2025 the biggest Loneliness Awareness Week yet. Here are just a few key achievements from the campaign...
96%
of respondents felt 'quite' or 'extremely connected' after taking part in Loneliness Awareness Week
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231M
was the total reach of the campaign - with 15 million people joining the conversation on social media alone
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6497
connection building activities took place for Loneliness Awareness Week across the UK and globally

78
countries visited the Loneliness Awareness Week website during the campaign, with connection events happening in 14 countries

Read the 2025 Impact Report
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​A more detailed summary of this year’s Loneliness Awareness Week, including lots of fantastic examples of connection from throughout the week, is available to read in our Impact Report.
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